The look in question? In-N-Out seems to mostly take issue with the use of white, red, and yellow in the design, citing things like the “white cups with red graphics” as proof of some kind of intellectual theft. Because, ya know, no restaurant other than In-N-Out has ever used that color palette in their branding, oh, except for McDonald’s and Burger King and Five Guys and Sonic and Steak ‘n Shake and Checkers and Carl’s Jr. and the list really goes on and on.
The lawsuit argues that there’s a 49.3% chance people will confuse Doll n’ Burgers with In-N-Out based on its design and the use of the “n” in its name. It’s important to note that Doll n’ Burgers has just two locations—one in Jackson, Michigan, and another in Tecumseh, Michigan—while In-N-Out has hundreds, none of which are in Michigan. In fact, about 1,000 miles separate Doll n’ Burgers from the nearest In-N-Out. I really don’t think anyone would be confused by that. Now I want to head to Jackson and grab one of those Burgers